Investment Focus

Where we invest

  • We generally like consumer businesses in a niche with flexibility in their business model.
  • We prefer business that are cash generating but will look at businesses where cash is within sight;
  • Products rather than services (unless the service can be productised);
  • High quality team that needs support on expansion, business strategy, funding, brand and marketing;
  • You care about designing and reacting to customer interactions in a way that exceeds their expectations;
  • Our marketing value add/strategy can help the business accelerate growth and reduce your cost per acquisition;


  • Ideally businesses which have are valued at between $4M – $8M and have the potential to grow to somewhere between $30M – $50M+ within our investment horizon;
  • Ideal initial investment $1m – $2m and willing to consider participating in follow-on rounds;